Last Updated: July 31, 2026

1. Introduction

At UPLIFT PAYTECH PRIVATE LIMITED (“RuppePay”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, process, store, and protect your personal data when you access or use our website, payment gateway services, applications, and related digital payment solutions.

RuppePay provides secure digital payment solutions that help businesses accept, manage, and process payments efficiently. We are committed to maintaining transparency and protecting user information in accordance with applicable Indian data protection laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable regulations.

By accessing or using RuppePay services, you agree to the practices described in this Privacy Policy.

2. About RuppePay

UPLIFT PAYTECH PRIVATE LIMITED operates its payment technology platform under the brand name RuppePay.

RuppePay provides businesses with secure payment solutions that enable smooth digital transactions, payment processing, and financial technology services.

For the purpose of this Privacy Policy, references to “RuppePay”, “we”, “us”, or “our” refer to UPLIFT PAYTECH PRIVATE LIMITED.

3. Information We Collect

We collect information required to provide secure, reliable, and efficient payment services.

3.1 Personal Information

We may collect the following information:

• Full name

• Email address

• Mobile number

• Business name and details

• Registered address

• Account registration information

• Identity verification details, where required

• Communication details

3.2 Payment and Transaction Information

We may collect:

• Transaction details

• Payment history

• Settlement information

• Bank account details required for settlements

• Refund and payment-related records

RuppePay does not store sensitive payment credentials such as card PINs, OTPs, CVV numbers, or complete card details. Such information is securely processed through authorized payment networks, banks, and service providers.

3.3 Technical Information

When you use our website or services, we may collect:

• IP address

• Browser type

• Device information

• Operating system details

• Login activity

• Website usage information

• Cookies and similar technologies

4. How We Use Your Information

RuppePay may use your information for the following purposes:

• Providing payment gateway and payment technology services

• Processing and facilitating digital transactions

• Creating and managing user and merchant accounts

• Verifying identity and preventing fraud

• Maintaining transaction records

• Improving platform security and performance

• Providing customer support

• Sending service-related updates and notifications

• Managing risk and compliance requirements

• Meeting legal and regulatory obligations

5. Processing of Personal Data

RuppePay processes personal information based on:

• User consent

• Providing requested services

• Compliance with applicable laws and regulations

• Prevention of fraud and unauthorized activities

• Legitimate business requirements

We collect and process only the information necessary to provide our services and maintain secure payment operations.

6. Payment Data Security

Security is a priority at RuppePay. We implement appropriate technical and organizational measures to protect personal information and transaction data.

Our security practices include:

• Data encryption

• Secure communication protocols

• Access controls

• Monitoring systems

• Fraud prevention measures

• Security reviews and improvements

Although we take reasonable measures to protect your information, no online platform can guarantee complete security of data transmission.

7. Sharing of Information

RuppePay may share information only when required for providing services or meeting legal obligations.

Banking Partners and Payment Networks

Information may be shared with banks, payment processors, and financial institutions involved in processing transactions and settlements.

Service Providers

We may share information with trusted service providers that support:

• Technology infrastructure

• Cloud hosting

• Security services

• Customer support

• Analytics and operational activities

Legal and Regulatory Authorities

Information may be disclosed when required under:

• Applicable Indian laws

• Regulatory requirements

• Government requests

• Court orders or legal processes

RuppePay does not sell, rent, or trade personal information with third parties.

8. Data Storage and Retention

RuppePay retains personal information only for the period required to:

• Provide payment services

• Maintain transaction records

• Meet legal and regulatory requirements

• Resolve disputes

• Prevent fraud and security risks

When information is no longer required, it will be securely deleted, anonymized, or retained as required by applicable laws.

9. Your Rights Regarding Personal Data

Subject to applicable Indian laws, users may have the right to:

• Access personal information held by us

• Request correction of inaccurate information

• Request deletion of personal information where applicable

• Withdraw consent for data processing

• Raise concerns regarding personal data handling

Users can contact us to exercise their applicable rights.

10. Grievance Redressal

RuppePay is committed to addressing privacy-related concerns and maintaining transparency in data handling.

For any privacy-related complaints or requests, you may contact our Grievance Officer.

Grievance Officer
Name: [Insert Name]
Email: [Insert Email Address]
Address: [Insert Registered Office Address]

We will review and respond to grievances within the timelines required under applicable Indian laws.

11. Cookies Policy

RuppePay uses cookies and similar technologies to:

• Improve website functionality

• Remember user preferences

• Analyze website performance

• Enhance security

• Improve overall user experience

Users can manage cookie preferences through their browser settings. Disabling cookies may affect certain website features.

12. Merchant Responsibilities

Businesses using RuppePay services are responsible for:

• Protecting account credentials

• Ensuring lawful collection and processing of customer information

• Maintaining confidentiality of business data

• Following applicable payment and data protection regulations

13. Third-Party Services

RuppePay may integrate with third-party services such as banks, payment processors, technology providers, and other service partners.

RuppePay is not responsible for the privacy practices of third-party websites or services. Users are encouraged to review the privacy policies of external services before using them.

14. Account Security

Users are responsible for maintaining the confidentiality of their account information.

RuppePay will never request sensitive information such as:

• Passwords

• OTPs

• PINs

• Card security details

Users should immediately notify RuppePay if they notice any unauthorized account activity.

15. Changes to This Privacy Policy

RuppePay may update this Privacy Policy from time to time to reflect changes in services, technology, legal requirements, or regulatory guidelines.

Any changes will be published on this page with the updated “Last Updated” date.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

UPLIFT PAYTECH PRIVATE LIMITED
Brand Name: RuppePay

Email: support@ruppepay.com
Website: www.ruppepay.com